Everyone loves their apps on their phones. It’s just a part of everyday life that we all, no matter whether it’s for sports or business or lifestyle, love what we can download and use on a daily basis.
Now, how much goes into developing apps? You’d be surprised to know.
When it comes to data, analytics, advertising, and working to understand workflows and customer tastes, app companies are hard at work to figure this out.
In my second day attending MAU Vegas, I ended up having some solid conversations with individuals in the nitty-gritty of it all. As I chatted with them, it became clear that the thought processes around developing apps isn’t some pie-in-the-sky thing at all.
There are order, process, deliverability, and access issues involved in the whole damn thing.
Sara San Antonio had a great presentation on Thursday morning. / Photo by Joe Rutland
My first stop was sitting in on a presentation from Sara San Antonio, who works in mobile growth and AI for Square. Some of it kind of went over my head, yet striving to understand the nuances in apps was quite appealing.
When chatting with Saadi Muslu, vice president of marketing at Singular and Extract, my eyes really were opened into how the marketing aspect of apps comes into play. Muslu has a lot of depth and experience, which she shared freely in our conversation. This was one of the best chats I had during my two days at MAU Vegas.
The context of how apps play a role in business goes far, far beyond clicking a button and going to a platform. There are systems in place, from the beginning of using an app to a conclusion, which inform companies exactly what you and I do when we use an app.
Admittedly, these conversations were eye-opening experiences. The people who traveled from China, Singapore, and Norway, among other international attendees, were well-versed in their specific areas.
This was a list of some companies holding meetings during MAU Vegas. / Photo by Joe Rutland
With a list of heavy hitters in the space at MGM Grand, MAU Vegas was the place to be for any and all app conversations. I imagine some business was done between these companies and customers.
The ideas that these companies presented when doing presentations are ones that will be setting the pathway for app use in the coming weeks, months, and years.
Other companies I stopped by and chatted with representatives at MAU Vegas included Mobrand, BidMatrix, edge, OneSignal, Gummicube, and Ignite Media. In every conversation, I walked away with new data and information on how these companies look to make their imprints in the app marketplace.
My takeaway from attending MAU Vegas? The app landscape is only going to get better and keep growing. Companies are going to involve Artificial Intelligence (AI) even more than they are right now. These companies do understand that AI is necessary to help them prosper even more in the next 12 months.
MAU Vegas will be back next May 2027 in Las Vegas.
Count me in to attend yet again and, hopefully, have a GSR Network app to share with anyone I meet.
It was a pleasure to attend this conference.